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olivia rodrigo costume
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Great247.27avg incumbent reviews — the moat a new listing must climb
Growth
Great+67.1%90-day search growth — must beat 0% to launch
Price range
Good$5.13–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 61K searches