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olive green wedding guest dress
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but high returns (29.8%) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Price range
Incredible$16.79–$81.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Review moat
Good1,372.39avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 596K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad29.8%return rate — above 5% kills the launch gate