43
old man wig for kids
Skip itSoft demand (-88.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible64.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.09–$20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 26K searches
Growth
Bad-88.7%90-day search growth — must beat 0% to launch