35
old man mustache for kids
Skip itSoft demand (-83.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great149.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.4%return rate — above 5% kills the launch gate
Avg price
Bad$6.12avg listing price — sweet spot $15–$100
Market size
Bad$12K$12K/yr · 32K searches
Growth
Bad-83.8%90-day search growth — must beat 0% to launch
Price range
Bad$4.01–$8.81cheapest to priciest tracked listing — scored on the share inside $15–$100