35
old man costume for boys
Skip itSoft demand (-91.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.40avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good609.94avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.55–$29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad10.0%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 74K searches
Growth
Bad-91.4%90-day search growth — must beat 0% to launch
Signals High Returns