45
old man costume adult
Skip itSoft demand (-48.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Great$9.20–$60.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great486.51avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 113K searches
Returns
Bad10.8%return rate — above 5% kills the launch gate
Growth
Bad-48.9%90-day search growth — must beat 0% to launch