44
old lady mask
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible84.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.66avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.02–$56.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 62K searches