42
old lady glasses
Skip itSoft demand (-70.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good686.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.94–$26.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.23avg listing price — sweet spot $15–$100
Market size
Bad$63K$63K/yr · 129K searches
Returns
Bad9.0%return rate — above 5% kills the launch gate
Growth
Bad-70.2%90-day search growth — must beat 0% to launch