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old lady dress
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.82avg listing price — sweet spot $15–$100
Price range
Great$9.23–$60.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good924.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$130K$130K/yr · 293K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.3%return rate — above 5% kills the launch gate
Growth
Bad-39.9%90-day search growth — must beat 0% to launch