45
old lady costume for kids
Skip itSoft demand (-96.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Review moat
Great230.29avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.33–$35.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$212K$212K/yr · 1.3M searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Growth
Bad-96.8%90-day search growth — must beat 0% to launch