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38

obsidian bracelet

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A small market ($56K/yr) — this niche doesn't clear our bar today.

Market size 14Growth 19Conversion 39Competition 23Returns 78Price range 81Avg price 53Brand share 42Review moat 70Quality gap 38

Price range

Great$5.95–$58.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good708.72

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.40

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 147K searches

Search terms