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oakley radar ev path lenses
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Review moat
Great430.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great$90.39avg listing price — sweet spot $15–$100
Growth
Good+41.7%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 105K searches
Price range
Okay$10.30–$257.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand