36
oakley meta vanguard
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great265.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$588K$588K/yr · 110K searches
Growth
Good+35.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$303.88avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$78.54–$491.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand