45
nylon briefs for women
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Price range
Great$6.58–$43.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Review moat
Bad8,782.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 299K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale