46
nugget ring
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$66.06avg listing price — sweet spot $15–$100
Review moat
Great298.62avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Price range
Bad$5.39–$501.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 352K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale