Skip to content
54

nude sunglasses

Worth a look

Shows a fragmented shelf (top 5 take 21% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market size 7Growth 72Conversion 36Competition 94Returns 18Price range 73Avg price 78Brand share 83Review moat 32Quality gap 47

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great$16.06

avg listing price — sweet spot $15–$100

Price range

Good$6.60–$122.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+55.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,250.74

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Market size

Bad$30K

$30K/yr · 64K searches

Trend