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notre dame sweatshirt
Skip itSoft demand (-66.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.18avg listing price — sweet spot $15–$100
Price range
Great$14.78–$106.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,540.77avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 171K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad10.7%return rate — above 5% kills the launch gate
Growth
Bad-66.7%90-day search growth — must beat 0% to launch