40
notre dame hat
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$29.05avg listing price — sweet spot $15–$100
Price range
Great$8.26–$43.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good876.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$75K$75K/yr · 190K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Returns