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north face jacket boys
Skip itSoft demand (-76.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$74.29avg listing price — sweet spot $15–$100
Review moat
Great465.88avg incumbent reviews — the moat a new listing must climb
Price range
Good$20.05–$161.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 299K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-76.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad14.6%return rate — above 5% kills the launch gate