Skip to content
34

nirvana sweatshirt

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 2Conversion 2Competition 76Returns 18Price range 90Avg price 95Brand share 44Review moat 25Quality gap 48

Avg price

Incredible$32.04

avg listing price — sweet spot $15–$100

Price range

Great$12.66–$50.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,013.6

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.0%

return rate — above 5% kills the launch gate

Market size

Bad$9K

$9K/yr · 159K searches

Growth

Bad-46.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Reviews