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nike tennis shirt
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$23.28avg listing price — sweet spot $15–$100
Price range
Great$12.27–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,735.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.1%return rate — above 5% kills the launch gate
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$64K$64K/yr · 164K searches
Signals High Returns