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nike sweatsuit
Skip itSoft demand (-54.2% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$40.81avg listing price — sweet spot $15–$100
Price range
Great$15.49–$103.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,298.5avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 540K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.2%90-day search growth — must beat 0% to launch