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nike slides boys
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Avg price
Great$21.65avg listing price — sweet spot $15–$100
Price range
Great$9.82–$38.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Market size
Okay$228K$228K/yr · 743K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,868.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Returns