52
Nike Shorts Men
Worth a lookShows demand growing +111.7% this quarter, but weak search conversion (0.5%) keeps it on the watch list.
Growth
Incredible+111.7%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Price range
Great$4.84–$47.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay3,590.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 1.1M searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale