51
nike shoes for boys
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Incredible$36.75avg listing price — sweet spot $15–$100
Price range
Incredible$15.15–$79.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$379K$379K/yr · 7.9M searches
Review moat
Okay2,248.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Returns