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nike mind 001
Skip itWeak search conversion (0.0%) — this niche doesn't clear our bar today.
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$115.81avg listing price — sweet spot $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Good1,496.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Price range
Bad$20.57–$466.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 1.2M searches
Returns
Bad9.8%return rate — above 5% kills the launch gate
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale