54
night gowns for adult women
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$19.61avg listing price — sweet spot $15–$100
Price range
Great$8.63–$36.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$721K$721K/yr · 11.9M searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,089.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale