45
newborn shirts
Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$2.45–$35.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 92K searches
Review moat
Bad19,706.75avg incumbent reviews — the moat a new listing must climb