45
newborn girl onesie
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$20.56avg listing price — sweet spot $15–$100
Price range
Great$7.76–$74.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,678.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 168K searches