59
net skirt
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Growth
Great+67.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good678.15avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.47–$34.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$38K$38K/yr · 173K searches