55
neon wig
Worth a lookShows a sweet-spot price point ($25.36 avg), but high returns (8.2%) keeps it on the watch list.
Avg price
Incredible$25.36avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$8.70–$85.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,142.76avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 218K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Signals High Returns