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neon tutu
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$6.21–$30.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,132.35avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.73avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 74K searches