55
neon shorts
Worth a lookShows demand growing +148.3% this quarter, but high returns (10.9%) keeps it on the watch list.
Growth
Incredible+148.3%90-day search growth — must beat 0% to launch
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$18.46avg listing price — sweet spot $15–$100
Price range
Good$8.22–$31.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,138.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$41K$41K/yr · 368K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate