54
neon hat
Worth a lookShows a sweet-spot price point ($19.57 avg), but a small market ($35K/yr) keeps it on the watch list.
Avg price
Great$19.57avg listing price — sweet spot $15–$100
Price range
Great$7.03–$64.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+77.7%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,413.35avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 133K searches
Signals High Returns