52
neon green
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (10.1%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Growth
Good+43.7%90-day search growth — must beat 0% to launch
Price range
Good$5.63–$31.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,659.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$52K$52K/yr · 364K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate