53
Neon Green Top
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (10.8%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$15.70avg listing price — sweet spot $15–$100
Price range
Good$6.24–$37.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Market size
Okay$107K$107K/yr · 905K searches
Review moat
Bad7,341.51avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate