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neon green sunglasses
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Price range
Good$4.46–$39.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,507.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad$25K$25K/yr · 52K searches