50
Neon Bandana
Worth a lookShows searches that convert (8.3% search→purchase), but a small market ($67K/yr) keeps it on the watch list.
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Great+67.7%90-day search growth — must beat 0% to launch
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,311.69avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.80avg listing price — sweet spot $15–$100
Price range
Bad$4.28–$17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$67K$67K/yr · 91K searches