48
navy baseball socks
Skip itSoft demand (-3.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.08avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Okay$5.71–$20.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$174K$174K/yr · 204K searches
Review moat
Okay3,341.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality