51
Nap Dress
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (19.4%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$32.21avg listing price — sweet spot $15–$100
Price range
Great$13.66–$111.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Good1,066.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 296K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad19.4%return rate — above 5% kills the launch gate
Signals High Returns