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Nacho Libre Wig
Skip itHigh returns (14.9%) — this niche doesn't clear our bar today.
Review moat
Incredible97.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$11.45–$24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 19K searches
Returns
Bad14.9%return rate — above 5% kills the launch gate