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mystery wig
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Review moat
Great192.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.96avg listing price — sweet spot $15–$100
Price range
Great$14.23–$27.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$63K$63K/yr · 31K searches
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate