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my orders with amazon
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Price range
Great$2.93–$84.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.43avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$153K$153K/yr · 15.5M searches
Review moat
Bad5,553.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale