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My Orders Placed on Amazon
Skip itSoft demand (-62.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$2.94–$34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.07avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$117K$117K/yr · 6.4M searches
Review moat
Bad5,024.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad10.6%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.5%90-day search growth — must beat 0% to launch
Signals High Returns