54
Mushroom Purse
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a small market ($85K/yr) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.22avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Review moat
Great298.2avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.00–$254.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$85K$85K/yr · 157K searches