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Mr and Mrs Luggage Tags
Worth a lookShows a thin review moat (351 avg reviews), but a small market ($40K/yr) keeps it on the watch list.
Review moat
Great351.41avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+20.0%90-day search growth — must beat 0% to launch
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.43avg listing price — sweet spot $15–$100
Price range
Okay$4.34–$23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 87K searches