40
Mouse Costume
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.85avg listing price — sweet spot $15–$100
Price range
Great$5.48–$63.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good540.36avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 269K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale