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Mourning Bands for Badges
Skip itPrices mostly outside the sweet spot ($5.22–$14.94) — this niche doesn't clear our bar today.
Review moat
Great302.75avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$24K$24K/yr · 29K searches
Price range
Bad$5.22–$14.94cheapest to priciest tracked listing — scored on the share inside $15–$100