50
Mother of the Bride Pant Suits
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but high returns (23.4%) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$64.49avg listing price — sweet spot $15–$100
Review moat
Great288.63avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$21.55–$119.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 1.1M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad23.4%return rate — above 5% kills the launch gate