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Moth Headband
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great128.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+59.6%90-day search growth — must beat 0% to launch
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Price range
Okay$7.96–$21.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$22K$22K/yr · 80K searches